PERTH’S growing reputation as a city break destination has encouraged a major investment in the city’s most luxurious self-catering accommodation
and the Alexander Residence has received a coveted five star accolade from VisitScotland.
The listed 19th Century Rose Terrace property overlooking the North Inch features three stunning apartments.
The four bedroom Barossa boutique residence has undergone an exciting makeover handled by renowned Big County designer Fiona Denholm.
Ten years on from acquiring the Georgian terrace property, owner Murray Alexander – whose Algo company spearheaded the renovation – said the investment was a show of faith in Perth’s growing visitor market.
“The local authority has supported a wide-ranging programme designed to lure more visitors to the area and events such as the Christmas Lights switch-on and Winter Festival, along with last year’s BBC Big Weekend, the annual Rewind festival and the 2019 Solheim Cup are really helping put Perth on the map,” said Mr Alexander.
“Among our many clients, we have welcomed music industry personalities Peter Andre and Professor Green on visits to Perth.
“High profile events, along with award-winning restaurants, Perth Concert Hall and theatre, Perth Races and the opening of the V&A in Dundee, have all had a positive impact on our bookings and certainly encouraged our latest investment.
“We are also delighted to secure the five star stamp of approval from VisitScotland for the Barossa apartment.”
With the Fair City cultural scene thriving, the Alexander Residence has agreed to become a sponsor of the Perth Festival of the Arts.
“We spotted a gap in the market when we initially created the Alexander Residence and a decade on, as a local business, we are still determined to show visitors what a top quality destination Perth is for weekend and, increasingly, longer breaks,” added Mr Alexander.
“To retain a Five Star grading is testament to the hard work that has gone into transforming this boutique residence.
Liz Shorthouse, VisitScotland Industry Relationship Manager, said: “What a fantastic achievement for Murray Alexander and his team.
“Developed and improved for over 30 years, VisitScotland’s Quality Assurance schemes are world-leading and provide a trusted, independent and impartial source of information for visitors.
“They allow businesses to not just meet visitor expectations, but exceed them.”